Our Services

Pam Goldstein Advisory is a boutique crisis communications firm that offers best-in-class crisis planning and trainings and active issue response strategies.

Crisis Preparedness

Understanding your risk set and taking proactive steps to prepare for an issue can save precious time when a crisis strikes.

  • Crisis communications plan development: Processes and protocols tailored to your organization to drive consistency in live issue triage and response; to potentially include, among other elements: development of response team organization, roles & responsibilities, issues rating system, notification, escalation and activation protocols, guidance for responding to priority issues (with key messaging), media and social media guidance

  • Reputation vulnerabilities heat mapping: Identification of priority reputation vulnerabilities across the organization, ranked for likelihood and impact, and recommendations for preparedness efforts on key risks

  • Issue briefs for priority risks: Issue-specific briefing books that provide issue analysis, organization-specific situational context and core messaging on your organization’s most pressing issues

  • Scenario plans: Actionable plans built for high-likelihood and high-impact scenarios, including escalation protocol and associated response strategies and messaging

  • Framework for engaging on social and political issues: Strategic framework to guide decision-making on when and how to engage (or not) on issues that touch political or social concepts

 

Crisis Trainings

The team accountable for responding to a crisis can gain invaluable learnings by pressure testing their readiness before an issue strikes.

  • Crisis simulation exercises: Half-or-full-day interactive training sessions for corporate leadership or communications teams to pressure test response capabilities

  • Media spokesperson training: Tailored sessions to prepare for high-stakes media interviews on tough topics

  • “Crisis Communications 101” training: When crises strike, they often become everyone’s core responsibility until stabilization; these trainings will get your full communications team up to speed on the basics of crisis management

Active Issue Response

When your reputation is on the line, skilled expertise can make all the difference. Pam is a proven crisis communications expert and trusted advisor to C-Suite executives, Boards of Director and legal teams.

  • Expert advisory counsel for emerging or active reputation issues or crises (available on an ad hoc or retainer basis)

  • Strategy development, which could include: messaging narrative, stakeholder engagement plans, earned media strategy and owned and paid channel approach

  • Core asset development, which could include: press releases, media statements, letters to the editor, stakeholder talking points and Q&A, fact sheets, town hall scripts, customer, investor and other stakeholder communications, and additional internal and external materials as needed

  • Media spokesperson training and interview preparation to prepare executives and company spokespeople to manage high-stakes media interviews on difficult topics

  • Media relations, including managing press outreach and strategy, and press conference coordination on behalf of the organization

Contact me

Interested in working together? Reach out here, and I’ll be back in touch shortly.

If you have an active issue and are in need of time-sensitive support, please call or email Pam at the contact below.

Pam@GoldsteinAdvisory.com

M. 847-373-1730